ISCS Emphasizes Usability & Customer-centric Marketing with New Management Hire
San Jose, CA - August 5, 2009 - ISCS, Inc., the
property/casualty insurance industry's leading provider of end-to-end, SOA and
Web-based policy administration solutions (PAS) is pleased to
announce Phil Kiekhaefer, Ph.D., has joined the company as Director of
Marketing and Usability.
"Dr. Kiekhaefer brings extensive Web, customer
communication, and usability expertise to our team," said Andy Scurto,
ISCS president. "Our policy administration system, SurePower
Innovation, is already well-known for its high level of usability and
productivity, and Dr. Kiekhaefer will help ensure we continue to be
leader and an innovator in this area."
At ISCS, Kiekhaefer's responsibilities include:
- Developing usability programs for insured and
agent Web portal development,
- Extending prior usability initiatives
for SurePower Innovation, and
- Ongoing client communication on usability.
Meeting Needs of Prospective Clients during PAS
The insurance technology selection process is based largely
on communication between insurers and potential vendors about needs and
solution functionality. Insurers today logically look to PAS
solutions to increase productivity in areas such as underwriting and
claims and to enable carriers to build business through effective
producer portals and insured self-service portals.
Part of Kiekhaefer's task at ISCS is driving a "voice of
the customer" program. This initiative will deepen understanding of
ISCS's current carrier and MGA clients' insurance automation
experience, and will utilize that insight to ensure ISCS's marketing
language meets the real information needs of potential clients.
"Hiring Phil was a unique opportunity to increase the ways
we listen to customers, learn from prospects, and develop data on how
our product can meet their business goals," said Tim Shelton, executive
vice president for ISCS. "This is a win for our current clients and for
those considering SurePower Innovation."
Kiekhaefer Brings Web 2.0 Expertise and Varied
Prior to joining ISCS, Kiekhaefer was an independent
consultant for 15 years, specializing in market research, software
usability, and Internet initiatives. His clients included Cisco Systems,
Stanford University, and many well-known pharmaceutical companies as
well as social networking, enterprise software, and mobile application
Kiekhaefer also served three years as a legislative aide
for a U.S. Congressman, where he was responsible for health care, Social
Security and insurer relations for a district that was home to several
large insurers and niche insurance companies. Prior to this, his
insurance software experience included two years developing interfaces,
training programs, and reporting for a developer of enterprise
administration and insurance processing systems for large physician
groups, where he also led several conversions from paper to automated
Kiekhaefer received his undergraduate degree from Stanford
University, "with distinction," and was elected to Phi Beta Kappa. He
received his Ph.D. in English from University of California, Berkeley.
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P&C carriers and MGAs rely on the SurePower Innovation®
administration system to perform critical business processes for
commercial, personal and specialty lines of business. These include underwriting automation
, policy and claims
billing and much more. The system provides integrated document
management, a rules-based data warehouse, and document imaging client
tool for bulk indexing and LDAP-standards security. With modern
highly-scalable, extensible, and configurable technology, SurePower
Innovation enables insurers of all sizes to meet today's market
requirement for business agility.